About Hocus Pocus Cleaning
A Social Worker’s Vision. A Valley’s Transformation.
In 2016, Rosie Selvaggio set out to do more than just clean homes; she aimed to restore peace of mind. Leveraging her background as a therapist, she built a company that understands the profound link between a spotless environment and mental well-being. Today, Hocus Pocus is the Lehigh Valley’s premier partner in reclaiming your time and sanctuary.
2025 Pennsylvania Small Business of the Year!
Honored by the PA Chamber of Business and Industry for our commitment to innovation, community heart, and setting the standard for excellence across the Commonwealth.
Empowering Families and Future Leaders Across the Valley.
When I founded Hocus Pocus Cleaning, I brought with me the heart of a social worker and a simple belief: a clean home is the foundation of a peaceful mind. To me, cleaning isn’t just a checklist of tasks; it’s an act of Empathy. We see the people behind the front door first, listening and caring to ensure that every Lehigh Valley home we touch becomes a sanctuary where families can truly thrive. This deep commitment is the soul of our 100% Enchantment Guarantee—if your experience doesn’t feel magical, we haven’t fulfilled our purpose of making you feel truly special.
Beyond the surfaces we polish, my true mission is rewriting the rules of what a company can be by empowering the incredible women on our team. We are on an ambitious journey to launch 500 women into leadership by July 2027, fostering an environment of Evolution and Excellence where our professionals grow every single day. By uplifting our people, we are better equipped to achieve our goal of enchanting 20,000 families with unmatched consistency and peace. We are here to ensure that because Hocus Pocus showed up, the Lehigh Valley is a place where every moment feels a little more magical.
— Rosie
A Decade of Excellence in the Lehigh Valley.
Proudly Women-Owned. Intuitively Driven.
We raise the standard of care in the Lehigh Valley through certified female leadership, bringing a unique level of empathy, detail, and professional excellence to every home we enchant.
The "Four Es" Behind Every Enchanted Space.
Empathy
We see the person before the task, listening and caring to create a safe, respectful environment where our clients and our team feel truly special.
Evolution
We get better on purpose by learning and adapting, ensuring we never stop improving our craft, our systems, or ourselves to meet the highest standards.
Excellence
We take full ownership of our quality and professionalism, holding the line to ensure every job is done right and with pride.
Experience
We create peace and relief through interactions that elevate your day, serving as the point where our heart and our craft meet to surprise and delight.
The Wizards Behind the Wand.
Rosie Selvaggio
Founder, CEO
Kelsea Drozda
Director of Operations
Jennifer Swan
Human Resources Manager, Head of Health & Safety
Michaela Garza
Office Manager
Kaleigh Moriarty
Data & Analytics Coordinator
Barbara Mularz
Bookkeeper
Lillian Colon
Field Supervisor
Jes Rodriguez
Trainer
Stephanie Norris
Transformation Tactician, Deep Clean Specialist
Eva Cyphers
Deep Clean Specialist
Kayte Taddia
Deep Clean Specialist
Courtney Stubitz
Deep Clean Specialist
Ashleigh Bankos
Deep Clean Specialist
Our Story is Written by Many Hands. While our leadership team oversees every detail, they are the captains of a much larger league—a growing force of professional field technicians who provide peace and consistency to thousands of families across the Commonwealth. Every ‘Magician’ in our field league is meticulously vetted, E-Verified, and trained to the rigorous Hocus Pocus standard, ensuring your experience is as safe as it is sparkling.
Everything you need to know about the team you’re inviting home.
What does the "2025 PA Small Business of the Year" award actually mean for me as a client?
It serves as an independent seal of approval from the PA Chamber of Business and Industry. For you, it means you are hiring a team that has been vetted and honored for innovation, community heart, and setting a standard of excellence that is unmatched across the Commonwealth.
How do I know I’m hiring a professional team and not just a "cleaning crew"?
Our "Wizards" are part of a structured leadership league where every technician is background-checked, E-Verified, and trained in our therapeutic-grade "Four Es" methodology. We prioritize the well-being of our staff because we know that a supported, professional team delivers a more consistent and magical result for your home.
I value my privacy—how does Hocus Pocus protect it?
Privacy is a pillar of our professional excellence. Our team is trained to operate with the utmost discretion, respecting the boundaries of your sanctuary while we work. Whether we are in an executive home or a commercial office, our "Transformation Tacticians" are focused on the craft of cleaning, ensuring your personal space remains entirely secure and private.
Does the founder, Rosie, actually stay involved in the quality of the service?
Yes. While our Director of Operations and Field Supervisors handle the daily "spells," Rosie leads the vision and ensures our 100% Enchantment Guarantee remains the heartbeat of the company. Every standard we set is filtered through her original vision of leading with heart and empathy.
Why is a therapist-led cleaning company different from a traditional one?
Our background in social work means we understand that a clean home is a tool for mental wellness. We don’t just "mop floors"; we restore peace. We approach your home with an intuitive understanding of how a spotless environment alleviates stress, making us a partner in your health, not just a service provider.
Have Additional Questions?
Our best suggestion… give us a call.
Ready to turn our story into your sanctuary?
